Franky is currently the Head of Sales of a newly launched brand.
His 6 years of industry experience have enabled him to establish long-lasting relationships throughout cannabis, entertainment, and sports.
He has overseen 100 individual retail accounts throughout California and is one of the longest-tenured sales reps in his region.
His current book of business contains more than 60 active buyers, and he maintains meaningful relationships with retailers, cultivators, manufacturers, and distributors across the state.
Franky has a proven track record of sales–in his first year as a Key Account Manager with a top cannabis company, he opened 30 new accounts in under a year.
He was solely responsible for an increase in revenue of 170% YOY in two regions.
Franky’s expertise within the industry has allowed him to wear multiple hats in his current role.
He was responsible for designing the packaging, logo and merch for a brand.
He orchestrated 2 brand launch events and was responsible for all marketing campaigns and all digital assets.
Also, his entertainment connections brought collaborations to the table with celebrities and cannabis influencers.
Franky’s collegiate athletic background, traditional corporate experience and his experience in the fields of cannabis and entertainment allow him to be comfortable negotiating with small business owners to C-suite executives.
His consultative approach to sales, paired with authenticity and professional demeanor, has afforded him longevity in an extremely competitive environment.