Laws, regulations, contractual obligations, and best practices
Gina Cannabis Marketing Director driving digital marketing strategies
Designing, implementing, and managing compliance, Developing a disciplinary matrix with HR, Ensuring inappropriate conduct was tracked and trended
After 15 years working in healthcare, legal, and compliance departments, Gina entered the cannabis space in 2019.
As the VP of Compliance, Gina led the compliance program enterprise-wide by designing, implementing, and managing compliance functions to help ensure operations were consistent with laws, regulations, contractual obligations, and best practices.
Gina participated in hundreds of internal investigations over her years working in compliance.
To ensure inappropriate conduct was tracked, trended, and brought to light, she would work with various departments including HR and analytics.
She developed a disciplinary matrix with HR that was published for all employees to ensure full transparency.
Gina is passionate about education and training and believes it is a primary component in promoting a positive culture whereby accountability is elevated, poor conduct is identified, and proper governance is in place at the organization.
As a result of her passion, skills, and training, Gina worked with the Board of Directors, leadership, HR, providers, and retail staff on various topic training including RVT, Diversion Detection Training, Anti-Harassment Training, Workplace Safety (OSHA), Workplace Violence, Substance Abuse, Information Security Training (HIPAA) and Diversity Training.
She spearheaded the task of identifying best-in-class vendors to provide training, assisted with implementation, audited to ensure consistency, and negotiated a fair price for services.
Gina has a continuous passion for the cannabis industry and has served under 2 separate MSOs in their legal and compliance departments.
She understands that the complex and ever-changing regulatory landscape requires a nimble mind and dedication to understanding the laws and their application to all aspects of operations.
Within the medical and recreational cannabis industry, she has experience working with cannabis regulations in Arizona, New Mexico, Nevada, Minnesota, Ohio, Illinois, Pennsylvania, Maryland, Massachusetts, Rhode Island, and New York.