Download our FREE 2024 Cannabis Industry Salary Guide

Director of Sales & Marketing
Cross-market sales and omni-channel marketing

GloriaPersonable Sales & Marketing director in the cannabis industry

Relevant Skills

Strong relationship building, developing cross-marketing strategies, planning and execution of marketing campaigns

Expertise Summary
  • Gloria has experience working with cross-market sales with the marketing department.
    • She developed a relationship-building nurture campaign through omni-channel marketing.
    • She added streamlined communication between high, mid, and low-level leads and accounts through drip email campaigns, SEO, and lead gen.
  • Gloria has experience managing 500+ accounts and 150 active opportunities to develop quarterly KPIs for a cannabis payment point of sale system for the east coast market, state-by-state.
  • Gloria developed educational content and delivery for sales presentations, drip campaigns, events, collateral, retention, and customer training.
  • Gloria knows how to increase current incoming leads and account pipeline to exceed current sales goals.
    • She can increase your current retention rates with a strong AE relationship and cross-marketing.
  • Gloria has experience running successful events.
    • She specializes in brand growth and building new relationships through the successful planning, execution, and follow-up of viable cannabis events.
  • Gloria developed and executed funnel-marketing campaigns to increase clients’ revenue growth.
    • Solutions included website design and metrics management, SEO, SEM, email marketing, social media, blogging, and print advertising to increase client customer acquisition by +300-700% YOY.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

This field is for validation purposes and should be left unchanged.

2024 Cannabis Industry Salary Guide

This field is for validation purposes and should be left unchanged.
Skip to content