Cultivation, extraction, manufacturing, distribution, wholesale, and retail
Developing KPI and budgeting, Creating SOPs and reporting, Developing a robust IPM program
Hal is an award-winning cannabis leader and innovator with 10 years of experience in cultivation, extraction, manufacturing, distribution, wholesale, and retail.
As a seasoned Operations Professional, Hal led cross-functional teams and is highly skilled in compliance and oversight, business development, SOP creation, project management, team development and leadership, budgeting and KPI development, inventory management, and brand management.
The owners of a prominent flower & concentrate brand that lacked organizational structure, efficient processes, and strategic leadership recruited Hal for their C-suite to lead the team into a large growth phase.
He was responsible for running the day-to-day operations and reporting to the board, which is where ownership spends the bulk of their time.
As the company C-suite leader, he grew the company from a small mom-and-pop shop to a mid-size category leader in the adult-use cannabis market.
At a cannabis company, Hal strategized and led the revamped cultivation system, switching the nutrient lines, developing a robust IPM program, and expanding the breeding program.
He expanded from a single license medical cultivation site (5,000 sq. ft.) to a double licensed recreational facility (80,000 sq. ft.) and led the development of cost-cutting measures and efficiency improvements during the flower price crash–where they emerged unscathed and more efficient than ever.
On the manufacturing side, Hal led the transition from a costly in-house manufacturing facility at a small and poorly built laboratory to an outsourced 3rd party supply chain.
COGS decreased by 15%, liability and complexity lessened, and product quality and consistency were maintained.
This enabled the company to focus on cultivation, marketing, and sales, which were more in line with the core competency of the team.
Hal was also recruited by a former tech entrepreneur to oversee the development of a cannabis conglomerate.
It consisted of a 3 phase plan: a medical dispensary, a production company (flower and hydrocarbon extracts), and a wholesale company.
He was responsible for building the combined entities from the ground up.