Brand development, retail merchandising, digital, PR, and advertising
HaleeA CMO with CPG and national cannabis brand-building knowledge
Refreshing brands , Developing brand experiences, Guiding marketing/branding of products
Halee is an experienced executive-level CMO with CPG and cannabis brand-building expertise with top national brands.
Halee was the CMO for a top cannabis company that built the brand from scratch, guiding the marketing and branding of products to become a premier brand.
Halee worked with another cannabis company to refresh their brand and develop their line extensions into CBD and extracts.
She currently consults on brand marketing and the development of brand experiences.
While working with an advertising company as Global SVP Account Director, she gained 12+ years of agency-side experience working across all marketing disciplines, including brand development, retail merchandising, digital, PR, social, advertising, trade marketing, and events.
Halee has 15+ years of experience leading national CPG and retail brands across a variety of categories – herbal supplements, wellness, yogurt, frozen foods, entertainment, and fashion.
Her retail marketing experience includes leading the retail experience design, retail navigation, selling, merchandising, research, shopper audits, message hierarchy, portfolio optimization, and private label programs.
In the CPG space, Halee has packaging and packaging design experience, working with the top brand design and packaging firms, and working with leading freelance brand designers.
She designed complex systems for 50+ SKUs in the supplements category, wellness, CPG food/beverage, and private retail brands, knowing every aspect of packaging design from development of the brief to production.