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Brand development, retail merchandising, digital, PR, and advertising

HaleeA CMO with CPG and national cannabis brand-building knowledge

Relevant Skills

Refreshing brands , Developing brand experiences, Guiding marketing/branding of products

Expertise Summary
  • Halee is an experienced executive-level CMO with CPG and cannabis brand-building expertise with top national brands.
  • Halee was the CMO for a top cannabis company that built the brand from scratch, guiding the marketing and branding of products to become a premier brand.
  • Halee worked with another cannabis company to refresh their brand and develop their line extensions into CBD and extracts.
    • She currently consults on brand marketing and the development of brand experiences.
  • While working with an advertising company as Global SVP Account Director, she gained 12+ years of agency-side experience working across all marketing disciplines, including brand development, retail merchandising, digital, PR, social, advertising, trade marketing, and events.
  • Halee has 15+ years of experience leading national CPG and retail brands across a variety of categories – herbal supplements, wellness, yogurt, frozen foods, entertainment, and fashion.
    • Her retail marketing experience includes leading the retail experience design, retail navigation, selling, merchandising, research, shopper audits, message hierarchy, portfolio optimization, and private label programs.
  • In the CPG space, Halee has packaging and packaging design experience, working with the top brand design and packaging firms, and working with leading freelance brand designers.
    • She designed complex systems for 50+ SKUs in the supplements category, wellness, CPG food/beverage, and private retail brands, knowing every aspect of packaging design from development of the brief to production.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market
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2022 Cannabis Industry Salary Guide

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