Building brand awareness through marketing/advertising initiatives
Planning and executing wholesale and marketing programs, Researching, marketing, and launching cannabis product lines, Planning new market penetration/acquisitions
Haley is a passionate sales professional with a unique background–most recently as the Director of Sales and Marketing at a cannabis company.
She has the proven ability to plan and execute successful wholesale and marketing programs within the highly regulated and complex cannabis industry.
Haley built the market from scratch and knows the strong motivation and results-driven expertise it takes to achieve revenue goals.
She exceeded her sales goal by 38% and had reoccurring orders in 95% of the dispensaries.
She also has researched, marketed, and launched multiple new cannabis product lines.
Haley has excellent work ethics and integrity that translates into a leader who brings excellent interpersonal communication skills, transparency, and a solid executive presence to drive consistent team successes.
Having owned a successful company for several years before getting into the cannabis space, she knows the work it takes to build brands effectively and expeditiously.
Haley has experience at a cannabis business with successfully planning and accomplishing new market penetration/acquisitions while building brand awareness through marketing/advertising initiatives.
She is highly adept at relationship building, bringing with her a wealth of established contacts nationwide with solidified partnerships with top MSO buyers throughout the United States.
She thrives in the fast-paced cannabis space where she can closely work with operations to conduct “bottoms-up” analyzing, forecasting, planning, new product implementations/rollouts, and competitive pricing models for the highest profitability.