Developing scalable marketing strategies and campaigns, Incorporating aggressive modern tactics, Commissioning highly experienced lifestyle agencies
Harlen is an accomplished Sales Leader with 15+ years of focused experience in brand marketing and key partnership development in the alcohol and cannabis industries.
At a cannabis company, Harlen developed scalable marketing strategies and campaigns tailored to all 40 target markets and their stores by understanding city-specific, psycho-demographic details.
Harlen accelerated a marketing strategy dynamic for 5+ proprietary brands by commissioning highly experienced lifestyle agencies known for successful launch campaigns within the alcohol industry.
The company was positioned to outpace the competitive market until the inevitable Covid-19 disruption.
Harlen led the senior leadership organization at 2 companies in detailed discussions with alcohol distributors for the advancement of national distribution for CBD and cannabis.
Harlen worked in tandem with a government lobbyist think tank to enhance awareness surrounding the financial benefits cannabis industries bring at the state and national levels.
At an alcoholic beverage company, Harlen enhanced the existing prestige luxury sales and marketing department by incorporating aggressive modern tactics, resulting in global participation and gross sales of $1B.
He was integral to the modernization and development of a label that launched in the US, capturing over 80% market share in the process.