Download our FREE 2024 Cannabis Industry Salary Guide

VP of Sales
Sales/Brand Development

HeathProven VP of Sales with 13+ years of experience.

Relevant Skills

People management, Sales strategy, Brand development

Expertise Summary
  • Heath has been an executive in the Cannabis Industry for 7+ years with over 13+ years industry experience total.   
    • He is a natural born leader who loves helping others achieve their goals.  
    • His skills include sales, sales strategy, marketing, licensing, forecasting, people management, brand development, product development, internal control, operations, and data analytics. 
  • Heath was the first non-cultivation employee hired at a premier cannabis business, where he took over the sales and marketing departments.  
    • In 2 years, he built out the sales organization and internal controls–he built sales up to $25 million annually and serviced 350+ dispensaries throughout California.  
    • He also worked on the application for their 1st retail license. 
    • Heath handled all high-level sales responsibilities, which included sales strategies, internal controls and SOP creation, pricing, go-to-market strategies, product line development, and was heavily involved with the brand development from concept to market.  
  • Heath co-founded his own company, a full-service sales and fulfillment company servicing the California cannabis market.  
    • He wrote the application that granted the company its license. 
    • Over 5+ years, he worked with 15+ brands, 370+ dispensaries, and created over $14 million in revenue for its brand partners.  
    • He oversaw the 500K buildout of the facility, handled all accounting, budgeting, forecasting, government relations, compliance, and built out all the company’s SOPs.  
    • He implemented the entire strategic plan for the company, managed cash flows, balance sheet improvement, inventory management, and handled all investor relations.  
  • With 13+ years of experience in the cannabis industry and in an extremely vast network, Heath has experience with retail and advertising along with the 7+ years of executive sales experience. 
    • He has a keen awareness of cannabis consumers wants and needs.  
    • He also holds his own book of business, where he made $2.57 million in sales in 2022 and $2.21 million in sales in 2021, holding relationships with almost every major retailer in Northern California.  
    • He has passion for the cannabis plant and is one of the most experienced cannabis sales executives in the space. 

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

This field is for validation purposes and should be left unchanged.

2024 Cannabis Industry Salary Guide

This field is for validation purposes and should be left unchanged.
Skip to content