HelenRetail Operations Executive with a strong drive in the cannabis industry
Product formulation, packaging and testing compliance, product marketing and branding
Helen is currently the Founder, Owner, and Product Designer for 2 cannabis CPG brands in the adult-use market.
Her experience and expertise in product formulation, packaging and testing compliance, and branding enabled her to successfully transition the brand from the medical market into the licensed adult-use market.
In 2018, Helen negotiated an IP licensing agreement for contract manufacturing with a vertically integrated cannabis company for all licensed manufacturing and distribution.
She expertly trained multiple levels of employees on her standard operating procedures, infusion methods, and formulations to ensure the products are manufactured to the highest of standards.
Her expertise and processes created for product formulation and infusion ensure that all products comply with all state regulations and pass compliance testing.
Helen formulated, branded, and launched 40+ cannabis products and won 3 consecutive People’s Choice High Times Cup awards for her topical product SKUs.
She has the expertise and a strong passion for product development and her mission is to bring quality, education, and compassion to the cannabis space worldwide.
Helen co-founded and built a cannabis delivery service with a loyal following of 7,000+ members and 10 employees–she grew revenue to $1.5M annually.
They delivered primarily their homegrown flower, Helen’s infused cannabis edibles, and topicals and tinctures.
She also provided 1-on-1 cannabis education to her patients and started their compassionate care program.