Marketing, branding, product development, strategy, and execution
Driving all marketing initiatives, functions, and activities, Working with limited resources and budgets, Creating and launching time-sensitive services
Jenae has 10+ years of marketing experience beginning in roles requiring promotional, experiential, event, brand ambassador work, and extending through owning and driving all marketing initiatives, functions, and activities as a Marketing Director, most of which focused on CPG brands within regulated markets (food & beverage, spirits, cannabis).
In her most recent marketing role in the cannabis industry, Jenae was responsible for all marketing, branding, product development, strategy, and execution for a multi-state dispensary organization with verticals in retail, e-commerce, manufacturing, distribution, and product development as well.
She has the ability to work with limited resources and budgets, as well as manage million dollar+ budgets with direct oversight.
Throughout the pandemic, Jenae created and launched various time-sensitive services with minimal support/staff such as curbside pickup, direct-to-consumer delivery, and in-store customer queues with less than 24 hours from planning to launch.
Marketing oversight included but was not limited to, traditional marketing, digital, events, experiential, retail, philanthropic and community outreach, advertising, brand development, packaging sourcing/design/purchasing, email & SMS marketing, all corporate communications (internal and external), manufacturing timelines, brand launches, as well as managing a team of direct reports.
Outside of marketing functions of the core business, Jenae developed and managed key relationships with brands, vendors, and manufacturing partners
Additionally, Jenae led the development, planning, and execution of launching a farm-to-consumer store-in-store concept within the dispensaries which connected master growers and their farms directly with consumers, while offering a ‘wholesale’ approach to products sold within the space.