Jonesis an accomplished Marketing Professional with almost 10 years of experience in the cannabis retail, beverage, and media industries.
In his most recent endeavors, Jones started a retail establishment and sustained profitability in a challenging market.
His past experiences in trade marketing helped the development of the trade strategy he implemented for a cannabis business.
As the Marketing Director, Jones created a trade marketing mechanism for a vertically integrated cannabis company utilizing socials, discounts, billboards, in-store merchandising, and external email and text communication, all bundled and sold to high-margin brands.
He created revenue for marketing, and units sold increased by at least 80% on targeted brands.
He also grew the in-store margin by almost 10%.
Jones used targeted marketing around ad consumers’ buying habits data to ensure relevant text and email communication of discounts and events.
The open rate increased by 250%, costs were reduced by 80%, and the volume of communication remained constant.
Additionally, Jones’s expertise extends to understanding the impact of 280E, storage versus consumer space, and incorporating packing and stocking in budtenders’ job descriptions to optimize labor-related write-offs.
Jones’s extensive retail journey commenced with a popular food and beverage brand’s off-premises operations in Boston, refining his skills in merchandising and crafting point-of-sales displays.
At the time, he expanded retail insights to newsstands and magazine racks.
At another prominent food and beverage brand, trade marketing was the linchpin of his depletion strategies, deepening his grasp of retail dynamics.