Marketing Director

LOOKING FOR:

Permanent

YEARS OF EXPERIENCE:

10

EXPERTISE:

Building brands

Kelli Cannabis marketing director with over a decade of experience

Relevant Skills

Building and launching brands , managing relationships with organizations , negotiating prices

Expertise Summary

Kelli is a skilled Marketing Director with 10+ years of experience building and launching CPG, technology, and cannabis brands.
In 2020, Kelli transitioned her skills from the sportswear industry to cannabis.

- Since then, she has successfully opened 4 dispensaries, launched 15+ products, and re-launched the acquisition of a cannabis company.
- In addition, she devised and executed the strategy for 2 cannabis technology platforms.

As Trade Marketing Manager, Kelli built and managed 40+ relationships with publications, agencies, and organizations in 6 states, both cannabis and non-cannabis, landing media coverage and sponsorship opportunities.

- She was responsible for managing the budget and negotiating prices with these partners.

Kelli has a passion for supporting communities impacted by the War on Drugs.

- She has hosted numerous community education events, expungement clinics, and stigma-breaking gatherings that push accessible and quality cannabis to everyone.

Kelli’s retail marketing experience includes premier worldwide brands, leading the retail experience design, merchandising, display, messaging, and consumer journey for maximum impact.

- During her time at a very well-known sportswear brand, she successfully increased their wholesale footprint by 300% through region specific campaigns and activations.

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