KendellCannabis creative director with brand building and design savvy
Managing freelance designers, Delivering innovative campaigns, Brand building
Kendell holds a Bachelor of Science in Graphic Design with 10+ years of professional experience–5 in the cannabis industry.
While working for a couple of MSOs, including the largest in the U.S., he brought agency creative development work back in-house, saving hundreds of thousands of dollars in overhead expenses of the creative budget per year.
As the Senior Brand Designer and acting Creative Director, Kendell managed a range of in-house and freelance designers, ranging between 4-7 heads at any time, while simultaneously developing, presenting, and delivering innovative campaigns that attract new consumers through both digital and face-to-face channels.
Kendell has extensive knowledge and problem-solving skills, building SOPs, designing and implementing folder and file management systems, and implementing and managing workflows.
He also collaborates with vendors and members of creative and core/cross-functional departments.
As a Senior Brand Designer, Kendell approaches all projects as a hands-on designer with extensive knowledge and skills in product, copywriting, brand building, retail displays, dispensary graphics, animation, UI/UX, consumer-facing packaging, and print and digital publications that either hit or exceed monthly and yearly revenue goals.