Building full distribution model, Consumer-facing brand development, Doubling annual sales projections
Layla is an experienced Sales & Marketing Professional with 15+ years of experience in the California cannabis industry
She developed an in-depth knowledge of all components involved, from consumer-facing brand development, farm build-outs, to building a full distribution model. She also offers well-established relationships, resources, and insights into the industry.
Currently a Director of Sales, she developed the operations model for a burgeoning boutique distribution company.
From writing the mission statement, implementing an inventory strategy, to managing every dispensary relationship, Layla has efficiently transitioned between various roles and strategies.
Layla possesses a consistently strong track record of sales–within the first two months, she exceeded anticipated sales numbers, doubling annual sales projections. As a daily record, she sold $90,000 in pre-rolls and eighths alone.
Layla’s business acumen, authenticity, and first-hand knowledge of the cannabis market allow her to be comfortable negotiating with small family farmers as well as corporate investors.
She approaches sales with integrity and strong principles.
Layla strives to maintain high levels of standards for the company she represents and the cannabis market as a whole.