Branding & Marketing Executive
LOOKING FOR:
Permanent
YEARS OF EXPERIENCE:
18
EXPERTISE:
Branding and marketing strategies

Leslie

Relevant Skills

Creating global marketing plans, Leading a brand revitalization, Revenue-enhancing and cost efficiency improvements

Expertise Summary
  • As the Director of Branding with a cannabis company, Leslie led the vision, strategy, branding, and go-to-market launch for all product and marketing initiatives, launching 2 new products within the first 6 months 
    • She developed a turnaround marketing culture while introducing systems that promote out-of-the-box thinking and strategy resulting in increased revenue (+32%). 
    • Leslie also directed research to increase profit by 91%.
  • At a university, Leslie drove a 13-year enrollment high with multi-channel marketing (elevating SOV +30%), media engagement (display/PPC and CTR increased 61%), and strategic communications (grew social media +40% and email open rates +70%).
  • Leslie created global marketing plans for games, delivering 12M+ units, $50M+ incremental media, 150M+ impressions, and achieving top game rankings.
  • She also led a brand revitalization for a food company after a 4-year decline, driving 2x sales growth and returning the brand to the #1 market share.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market
Name(Required)
This field is for validation purposes and should be left unchanged.

2022 Cannabis Industry Salary Guide

Name(Required)
This field is for validation purposes and should be left unchanged.
Skip to content