Branding & Marketing Executive
LOOKING FOR:
Permanent
YEARS OF EXPERIENCE:
18
EXPERSTISE:
Branding and marketing strategies

Leslie

Relevant Skills

Creating global marketing plans, Leading a brand revitalization, Revenue-enhancing and cost efficiency improvements

Expertise Summary
  • As the Director of Branding with a cannabis company, Leslie led the vision, strategy, branding, and go-to-market launch for all product and marketing initiatives, launching 2 new products within the first 6 months 
    • She developed a turnaround marketing culture while introducing systems that promote out-of-the-box thinking and strategy resulting in increased revenue (+32%). 
    • Leslie also directed research to increase profit by 91%.
  • At a university, Leslie drove a 13-year enrollment high with multi-channel marketing (elevating SOV +30%), media engagement (display/PPC and CTR increased 61%), and strategic communications (grew social media +40% and email open rates +70%).
  • Leslie created global marketing plans for games, delivering 12M+ units, $50M+ incremental media, 150M+ impressions, and achieving top game rankings.
  • She also led a brand revitalization for a food company after a 4-year decline, driving 2x sales growth and returning the brand to the #1 market share.

2022 Cannabis Industry Salary Guide

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