Creating global marketing plans, Leading a brand revitalization, Revenue-enhancing and cost efficiency improvements
As the Director of Branding with a cannabis company, Leslie led the vision, strategy, branding, and go-to-market launch for all product and marketing initiatives, launching 2 new products within the first 6 months
She developed a turnaround marketing culture while introducing systems that promote out-of-the-box thinking and strategy resulting in increased revenue (+32%).
Leslie also directed research to increase profit by 91%.
At a university, Leslie drove a 13-year enrollment high with multi-channel marketing (elevating SOV +30%), media engagement (display/PPC and CTR increased 61%), and strategic communications (grew social media +40% and email open rates +70%).
Leslie created global marketing plans for games, delivering 12M+ units, $50M+ incremental media, 150M+ impressions, and achieving top game rankings.
She also led a brand revitalization for a food company after a 4-year decline, driving 2x sales growth and returning the brand to the #1 market share.