Sammuel is an accomplished marketing strategist and team builder with 20+ years of experience driving significant growth and profitability across B2B, B2C, and SaaS landscapes.
He has a proven track record of delivering measurable results: 40% increase in marketing ROI, 30% audience growth, and reaching a new business acquisition high-water mark.
Sammuel developed highly effective content programs leading to double-digit organic traffic and led growth at 2 companies.
While at an author services platform company, Sammuel built and implemented marketing technology infrastructure, including developing a custom CDP, implementation of HubSpot, integrations with Salesforce, and transition to GA4.
Sammuel has experience with cross-functional collaboration: effectively aligned marketing, sales, product, and data teams for optimized results through the effective use of cross functional teams, shared KPIs and organizational OKRs.
He also has experience with customer-centric approach: Sammuel launched successful ecommerce platforms and improved in-house tools for enhanced customer experience for several companies.
An example of his innovation and market awareness: launched a new AI product with 18k+ trial users and identified and capitalized on new digital channels.
Sammuel has a variety of skills including the following: