Samson is a CPG and Retail Executive with 15+ years of experience.
With experience in retail (consumer), wholesale (buying and logistics), and manufacturing (marketing), he has the knowledge and expertise necessary to formulate actionable, results-oriented plans, executing them at retail.
During his time at a supply chain company, Samson increased same-store inside sales by 13% versus the 4% that was budgeted.
As a result, he increased the organization’s gross profit by 18%–the most notable increase was in prepared food, candy, tobacco, and general merchandise.
At a retail business, Samson developed and implemented an annual category review calendar to help track merchandise and product performance.
He also implemented a CBD and Vape OTP category with a 67% GP.
All of these efforts resulted in a 24% increase to the gross profit.