SamsonExperienced CPG Executive who values processes to drive results

Creates results-oriented plans, defines brand strategy, analyzes shopper behavior

Samson is a CPG and Retail Executive with 15+ years of experience.
- With experience in retail (consumer), wholesale (buying and logistics), and manufacturing (marketing), he has the knowledge and expertise necessary to formulate actionable, results-oriented plans, executing them at retail.
During his time at a supply chain company, Samson increased same-store inside sales by 13% versus the 4% that was budgeted.
- As a result, he increased the organization’s gross profit by 18%–the most notable increase was in prepared food, candy, tobacco, and general merchandise.
At a retail business, Samson developed and implemented an annual category review calendar to help track merchandise and product performance.
- He also implemented a CBD and Vape OTP category with a 67% GP.
- All of these efforts resulted in a 24% increase to the gross profit.
Proven analytical skills and experience:
- Define brand strategy & consumer differentiation points.
- Analyze shoppers’ behavior to pricing and promotional strategies.
- Create indisputable consumer-centric merchandising & schematic expertise.
- Process driven execution working for operational excellence.
- Relentlessly follow-up and follow-through with store associates, operations, and vendors.

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