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CPG Leader
Retail Operations

SamsonExperienced CPG Executive who values processes to drive results

Relevant Skills

Creates results-oriented plans, defines brand strategy, analyzes shopper behavior

Expertise Summary
  • Samson is a CPG and Retail Executive with 15+ years of experience.
    • With experience in retail (consumer), wholesale (buying and logistics), and manufacturing (marketing), he has the knowledge and expertise necessary to formulate actionable, results-oriented plans, executing them at retail.
  • During his time at a supply chain company, Samson increased same-store inside sales by 13% versus the 4% that was budgeted.
    • As a result, he increased the organization’s gross profit by 18%–the most notable increase was in prepared food, candy, tobacco, and general merchandise.
  • At a retail business, Samson developed and implemented an annual category review calendar to help track merchandise and product performance.
    • He also implemented a CBD and Vape OTP category with a 67% GP.
    • All of these efforts resulted in a 24% increase to the gross profit.
  • Proven analytical skills and experience:
    • Define brand strategy & consumer differentiation points.
    • Analyze shoppers’ behavior to pricing and promotional strategies.
    • Create indisputable consumer-centric merchandising & schematic expertise.
    • Process driven execution working for operational excellence.
    • Relentlessly follow-up and follow-through with store associates, operations, and vendors.

2022 Tri-State Cannabis Salary Guide

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2024 Cannabis Industry Salary Guide

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