WylieThoughtful Director of National Training focused on company culture

Conducting onboarding and training, implementing organizational structure, designing customer service experiences

Wylie scaled a premier cannabis company’s headcount by 10x over 18 months and introduced onboarding and training to establish healthy company culture.
- He created an organizational structure, going from 10 stores to 38 and from 2 cultivation centers to 6.
- Wylie created a National Training Program that provided onboarding, first-party product trainings, customer service fundamentals, new manager training, monthly training calls and a retail leadership summit.
Wylie was a key member of a top cannabis company’s retail leadership team that drove approximately $860M revenue & 100% YOY revenue growth.
- He managed a team of 8–they were responsible for creating and delivering training content across 135 store chains in 18 states with a 2022 run rate of $1B.
Wylie was responsible for integrating past acquisitions, stores, and 2020/21 acquisitions into a cohesive and more consistent fleet with customer experience principles communicated across all stores.
Over the past 6 years, Wylie has built several functions from the ground up at start-up organizations: 16 On Center HR/Talent Acquisition, Talent Acquisition & Development, National Training, and Retail Communication functions.
Wylie also designed the cannabis company’s customer service experience and executed adult-use launches in AZ, IL, MI, and NJ.
- Additionally, he spearheaded internal initiative for a filming project–he partnered with Marketing & Brand, Compliance, and HR to execute filming on site.

2022 Tri-State Cannabis Salary Guide