ZanderBusiness Growth Professional ready to take brands to the next level
Analytical market evaluations, growth strategies and implementation, brand creation & development
Zander is a pertinacious Business Growth Professional with a 2+ decade history of building some of the world’s most recognized brands, talent, and consumer products.
He specializes in analytical market evaluations for strategic planning, brand creation & development, marketing and business growth strategies and implementation, data analytics, architect sales, and project management.
Zander is a globally-recognized agent of change and an industry leader since the early 2010s.
He has designed and implemented innovative strategies to effectively enable business growth and industry position for clients within the whole plant hemp and cannabis industry.
He has worked with top brands in the sports retail, music, and cannabis industries.
Zander is experienced in project management, creative development, sales team development, supply chain management, media buying, SEO, SEM, SMO, CRM and web & data analytics.
Zander has led the strategy and implementation of digital and terrestrial marketing campaign needs across all creative, manufacturing, retail, social media, mobile and brick & mortar sales channels for various clients.
Zander oversaw the development of marketing strategy documents while developing benchmark criteria to measure the efficiency and effectiveness of marketing programs.
He also has experience monitoring budgets to ensure effective control of campaigns and profitability of all releases.