GabbyA hybrid retail marketing and sales specialist in cannabis

Relevant Skills

Creating persuasive brand identities, building creative campaigns to produce results, leading strategic collaboration across industries

Expertise Summary

Gabby is a unique hybrid Retail Marketing and Sales Specialist who has paired 3 recent years of multi-state cannabis business building with a decade of guiding known CPG brands in food, beverage, consumer pharmacy, and telecom industries.
- She’s experienced in year-over-year retail-account building, consumer-engagement strategies, national launches, and hyperlocal customizations.
- She has implemented automation systems like Marketo and Monday, as well as cannabis-specific marketing data integration platforms capable of efficiently delivering national updates accurately on a state-by-state basis.
Gabby has extensive experience building operations, processes, multicultural teams, campaigns, and results.
- She also helped her employers succeed by establishing marketing operation frameworks that enhance marketing efficiency, effectiveness, and work methods.
- Gabby is also appreciated for her energy, passion, compassion, and commitment to winning.
Through talent, operational, and strategic improvements, she was able to double a company’s marketing department revenue YoY for 6 years.
- Emerging cannabis leaders in Illinois and Missouri noticed her applicability, as she had most recently relaunched a legendary ice cream brand, equipping the national sales team with the strategy, tools, and support to secure 4,000 new points of sale.
Gabby led 2 former sales and marketing executives in establishing their cannabis manufacturing operation, defining its flagship beverage portfolio, and leading the wholesale sale of its infused beverage and subsequent concentrate brand SKUs.
- She doubled the number of retail accounts week-over-week and created industry buzz that caused the MIP and its flagship infused seltzer to be named “Best of” in 5 categories before the seltzer was even available at retail.
Gabby also concluded a 6-year corporate social responsibility campaign for a pharmacy company that delivered $4M of free health screenings valued at $80M to underserved communities nationwide.
- By year 6, the campaign had scaled into 10 mobile health clinics on wheels.
Gabby is also a strategic advisor to a respected and influential female cannabis organization.
- Her job includes educating cannabis business members on the best-in-class solution providers and emerging technologies.
- Gabby is currently working on retail and marketing projects for various cannabis companies.

LOOKING FOR:

Permanent

YEARS OF EXPERIENCE:

15

EXPERTISE:

Product Marketing and Brand Development

GabbyA hybrid retail marketing and sales specialist in cannabis

Relevant Skills

Expertise Summary

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