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Marketing Manager
Business development and brand building

Hallee A Business & Marketing Manager with over a decade of experience

Relevant Skills

Directing cross-functional teams, executing social media strategies, building a brand from the ground up

Expertise Summary
  • Hallee is a results-oriented Business Development and Marketing Manager with a proven track record of driving innovation and market success across diverse industries.  
    • With a bachelor’s in industrial design from Universidad De Los Andes, Hallee brings a unique blend of creativity and strategic thinking to her roles.  
    • Bilingual in English and Spanish, she is a dynamic professional with a strategic mindset, a passion for innovation, and a proven ability to drive success in product marketing and business ownership.  
  • In her most recent position as a Product Marketing Manager, Hallee identified and capitalized on a white space opportunity in the Mexican market by introducing an innovative vitamin delivery method.  
    • Managing a multifaceted team, she played a pivotal role in the efficient approval process and timeline management for project launches, emphasizing meticulous attention to flavor, quality, and raw materials.  
  • Hallee also directed cross-functional teams, led groundbreaking initiatives in dietary supplements, and successfully introduced innovative concepts for a CBD company.  
    • She achieved significant brand acceptance, driving high rates of repurchase, and facilitated partnerships with medical professionals for natural alternative CBD solutions.  
  • In her role as a Marketing Specialist at a life insurance company, Hallee developed and executed social media strategies, conducted performance analysis, and managed projects related to social media and print production.  
    • She demonstrated strong project management skills and ensured culturally resonant messages for the Hispanic market.  
  • Hallee is no stranger to building a brand from the ground up.  
    • Not only has she achieved great results for other companies, but she created a dessert company.  
      • She successfully led communications strategies, brand positioning, and sales generation through various markets and events.  
      • Her proactive approach to relationship-building and strategic networking contributed to the brand’s success.  

2022 Tri-State Cannabis Salary Guide

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2024 Cannabis Industry Salary Guide

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