Download our FREE 2024 Cannabis Industry Salary Guide

Marketing & Business Executive
Marketing and business development

MiaMarketing and business executive with over a decade of experience

Relevant Skills

Business development, brand growth , revenue enhancement

Expertise Summary
  • Mia, an accomplished marketing and business development executive with 15+ years of experience, has consistently delivered outstanding results in brand growth and revenue enhancement. 
    • From FY2020 to FY2022, she spearheaded initiatives that generated $7M+ in improved earnings for beauty, personal care, and wellness clients.  
    • Her strategic prowess led to a 40% YoY increase in new business revenue, demonstrating her proactive approach to identifying and capturing opportunities beyond the initial scope. 
  • With a remarkable ability to streamline operations and align business functions with growth goals, Mia achieved substantial savings of $105M+ by recalibrating business models in response to evolving market trends.  
    • Her impact extends to consumer messaging, where she utilized motivation studies to refine strategies, resulting in a 35% increase in message resonance.  
    • She excels in end-to-end marketing and business development, fostering high-performing teams, and delivering excellence in project implementation. 
  • Mia’s expertise has been instrumental in consulting for top clients–notably, as the VP of Brand Growth & Development at a health and wellness company, she developed wholesale business lines, integrated AR/AI/VR technologies, and achieved a $2.3M+ increase in ARR through statistical analysis.  
  • Mia is a dynamic leader and strategic thinker, consistently driving success across diverse industries. 

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

This field is for validation purposes and should be left unchanged.

2024 Cannabis Industry Salary Guide

This field is for validation purposes and should be left unchanged.
Skip to content