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Director of Operations
Daily operations, compliance and license renewal, and strategic planning


Relevant Skills

Formulating training, KPIs, and SMART goals, Increasing productivity and reducing cost, Formulating SOPs

Expertise Summary
  • Sonny is currently a Director of Operations for one of the largest medical cannabis dispensaries in Colorado.
  • The cannabis company has 2 dispensaries that each see several hundred patients a day with a plan to open at least 2 more once their next 90,000 sq. ft. grow–currently under construction–is fully operating.
    • He reports directly to the semi absent CEO/Owner and is empowered to oversee all aspects of the business from day-to-day operations to compliance and license renewal and strategic planning.
  • In 2020, Sonny rebranded the labs and converted them from a house brand to a full-scale B2B, including the addition of a Packing Manager and Sales Representatives.
    • Various process improvement methodologies and practices were tested and applied to increase productivity and reduce costs.
    • He also formulated all of the SOPs for the new venture and the SOPs of a hazardous lab, incorporating good laboratory practices, cash handling, and accounting–this streamlined and tracked cash purchases ranging from $600-$160,000.
  • Sonny set up a sustainable operations infrastructure and was recruited because of his experience with Lean Six Sigma and management.
    • In the last year and a half, Sonny has completely rewritten all of the retail and operations handbooks, training, and SOPs for trimmers to district managers.
  • Also, he formulated and implemented training, KPIs, and SMART goals.
  • In 2021, Sonny restructured the company to better facilitate career paths for all employees.
    • This included cross-training, stretch assignments, and ranking positions.
    • All positions were mapped out–step-by-step training on day-to-day tasks and core competencies were embedded into every single position to ensure sustainability.
    • Some of the core competencies training are customer service, understanding and building EQ, teamwork, and drive for results.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2024 Cannabis Industry Salary Guide

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