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Field Marketing Professional
Networking and creating events


Relevant Skills

Managing fast-paced, high-performing teams, Observing and recognizing market needs, Raising brand awareness

Expertise Summary
  • Theo is a highly motivated individual with a great passion for the cannabis industry.
    • He has 13 years of experience in the industry and managed 5 dispensaries in 3 states.
    • He successfully managed fast-paced, high-performing teams.
    • With this experience combined with 6 years of cultivation experience, he builds well-rounded teams with in-depth knowledge of the industry.
  • Theo has great insight into the nuances of dispensary operations–he has focused recently on assisting brands/medical dispensaries to increase their awareness and customer base in the competitive medical market.
    • Networking and creating events are Theo’s specialties–he is deeply connected with buyers and managers of dispensaries.
  • By creating events, scheduling pop-ups to coincide with local university events, and developing influencers, Theo raised brand awareness for 2 medical dispensaries, their flower brand, and their line of disposable vapes and cartridges.
    • The medical dispensaries reached their target of $4K daily sales by averaging over $9K, which enabled them to expand to 5 locations.
  • While managing a dispensary, Theo focused on budtender education, created a daily text messaging campaign, and managed daily updates and social media.
    • Along with increased sales, the dispensary won the best medical dispensary award 2 years in a row.
  • Theo has a keen eye for observing and recognizing market needs and keeps his fingers on the pulse of the ever-changing industry by being extremely active within it.

2022 Tri-State Cannabis Salary Guide

Salary guide download for the Tri-State cannabis market

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2024 Cannabis Industry Salary Guide

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