Theo

Managing fast-paced, high-performing teams, Observing and recognizing market needs, Raising brand awareness

Theo is a highly motivated individual with a great passion for the cannabis industry.
- He has 13 years of experience in the industry and managed 5 dispensaries in 3 states.
- He successfully managed fast-paced, high-performing teams.
- With this experience combined with 6 years of cultivation experience, he builds well-rounded teams with in-depth knowledge of the industry.
Theo has great insight into the nuances of dispensary operations–he has focused recently on assisting brands/medical dispensaries to increase their awareness and customer base in the competitive medical market.
- Networking and creating events are Theo’s specialties–he is deeply connected with buyers and managers of dispensaries.
By creating events, scheduling pop-ups to coincide with local university events, and developing influencers, Theo raised brand awareness for 2 medical dispensaries, their flower brand, and their line of disposable vapes and cartridges.
- The medical dispensaries reached their target of $4K daily sales by averaging over $9K, which enabled them to expand to 5 locations.
While managing a dispensary, Theo focused on budtender education, created a daily text messaging campaign, and managed daily updates and social media.
- Along with increased sales, the dispensary won the best medical dispensary award 2 years in a row.
Theo has a keen eye for observing and recognizing market needs and keeps his fingers on the pulse of the ever-changing industry by being extremely active within it.

2022 Tri-State Cannabis Salary Guide