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CannabizTeam CEO Discusses 2020 Cannabis Market Highlights with Andrew Ward of Benzinga

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Benzinga Logo Andrew Ward

CannabizTeam’s CEO, Liesl Bernard, recently spoke with Andrew Ward of Benzinga about trends and highlights that emerged from the cannabis career industry in 2020. 

“Despite disruption due to the COVID-19 pandemic, most of the legal marijuana market survived – or even thrived – throughout 2020 as an essential service,” the article begins. “As such, both temporary and permanent hirings surged in the weeks and months after quarantine orders were first put in place.” 

The article continues to explore several trends in cannabis staffing and in-demand jobs as the year came to a close:

  • Production jobs were in high demand, including roles in cultivation, trimming, manufacturing, processing and packaging
  • Sales and marketing roles also saw a spike in hiring as businesses saw an increased need to sell product to stay afloat 
  • Dispensary management and staff and cannabis c-level positions remained a priority as the legal market continued to grow
  • The staffing of temporary workers as an affordable solution surged as a result of the pandemic 

“In 2020, we saw an increasing flow of senior management moving to cannabis from other industries including consumer packaged goods, biotech, food and beverage, retail, financial services and pharmaceutical,” says Liesl. 

The article concludes with a suggestion for companies heading into the new year: “The industry has made strides to improve inclusion, but more states need to follow this lead when it comes to social equity parameters. Companies should enact additional hiring measures in 2021, such as guaranteeing that each role has a diverse group of interviewees before a decision is made.”

To read the full article by Andrew Ward for yourself, visit:

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